CONSUMER PROTECTION FROM UNFAIR TRADING REGULATIONS 2008 (CPRs)

Misleading mileage on a vehicle, commonly known as clocking, is a serious issue that deceives consumers about the true condition and value of a car. UK consumer protection law provides strict frameworks to combat this, primarily through the Consumer Protection from Unfair Trading Regulations 2008 (CPRs) and the newly enacted Digital Markets, Competition and Consumers Act 2024 (DMCCA).

The CPRs protect consumers from unfair commercial practices before, during, and after a transaction. In the context of vehicle mileage, a trader commits an offence if they engage in a misleading action or a misleading omission.

Under Regulation 5, a misleading action occurs when a trader provides false information regarding the main characteristics of the product. Since mileage is a primary indicator of a vehicle’s wear and value, displaying a falsified odometer reading directly violates this regulation. Furthermore, under Regulation 6, a misleading omission happens if a dealer hides material information, such as knowing the mileage is suspect but failing to inform the buyer or failing to conduct standard history checks.

If a consumer enters into a contract they otherwise would not have because of this misleading mileage, they have the right to unwind the contract and demand a full refund, or claim a discount, under the subsequent 2014 amendments to the CPRs.

DIGITAL MARKETS, COMPETITION AND CONSUMERS ACT 2024 (DMCCA)

The DMCCA represents a major overhaul of UK consumer law and will eventually repeal and replace the CPRs to create a more consolidated framework. Under the DMCCA, practices that were previously prohibited under the CPRs, including misleading actions and omissions regarding vehicle mileage, remain strictly banned as unfair practices. The most significant change introduced by the DMCCA is the enhancement of enforcement powers. Previously, consumers or Trading Standards had to rely heavily on court action to penalise rogue traders. Now, the Competition and Markets Authority (CMA) has the power to directly investigate and impose substantial financial penalties on traders who engage in misleading practices, without needing to secure a criminal conviction first. For the consumer, this means a much tougher regulatory environment for car dealers and greater deterrence against clocking.

INTERVENTION BY A PARALEGAL AT IMPEL LEGAL

When a consumer discovers their vehicle has a misleading mileage history, often called ‘clocking ‘ or ‘winding back’, and the dealer refuses to cooperate, a paralegal at Impel Legal can intervene to provide crucial dispute resolution services. Impel Legal specialises in paralegal services and private investigations, offering a range of services to support legal claims. Their paralegals work directly with the public to advise and guide them through consumer law processes, liaising with suppliers on their behalf to achieve the best possible outcome. Impel Legal operates as a UK consumer dispute resolution service that helps individuals with faulty goods and poor workmanship. If a dealership refuses to communicate, the firm provides assistance to sue the supplier in the County Court. Click here to contact the paralegal at Impel Legal.

The paralegal intervention typically follows these steps:

  • Evidence Gathering: The paralegal utilizes investigative resources to obtain comprehensive vehicle history checks, MOT certificates, and previous owner statements to definitively prove the mileage discrepancy.
  • Letter Before Action: The paralegal drafts a formal Letter Before Action, legally grounding the consumer’s demand for a refund or compensation under the CPRs or DMCCA, which often pressures the dealer into settling before court proceedings.
  • Alternative Dispute Resolution: They attempt to negotiate directly with the dealership’s management or legal team to reach an out-of-court settlement.
  • Small Claims Court Support: If the dealer remains uncooperative, the paralegal helps the consumer prepare their claim form, witness statements, and legal arguments for the Small Claims track.

SCENARIOS

Scenario 1: The Hidden Clocking
A consumer purchases a used family car with 45,000 miles on the clock from an independent dealership. Six months later, during a routine service, the mechanic discovers service stamps indicating the car was at 80,000 miles two years prior. The consumer confronts the dealer, who claims they bought it at auction and did not know the mileage was altered, offering only a partial contribution to repairs. The consumer contacts Impel Legal. The paralegal intervenes by pulling the complete MOT history and proving that the dealer failed to exercise the required professional due diligence. The paralegal sends a formal demand to the dealer citing misleading omissions under the CPRs. Realizing the consumer has professional legal backing and facing the threat of County Court proceedings, the dealer agrees to unwind the contract and provide a full refund.

Scenario 2: The Sold as Seen Defence
A buyer purchases an older vehicle from a trader who writes “sold as seen, no warranties given” on the invoice to avoid liability. A month later, an HPI check reveals the mileage has been rolled back by 50,000 miles. The trader refuses a refund, arguing that the “sold as seen” clause protects them. The consumer engages Impel Legal, which handles consumer complaints directly with the public [[10]]. The paralegal explains to the consumer that a trader cannot contract out of the CPRs or the new DMCCA. The paralegal writes to the trader explaining that attempting to sell a clocked car as seen is an aggressive and misleading commercial practice. The paralegal leverages the threat of reporting the trader to the CMA, which under the new DMCCA can issue direct fines for unfair practices. The trader, fearing a CMA investigation and direct financial penalty, immediately agrees to take the car back and issue a full refund.

Scenario 3: Discrepancy Dispute and Court Preparation
A consumer buys a car but notices the wear on the pedals and steering wheel is inconsistent with the advertised 30,000 miles. The original selling dealer denies any wrongdoing and ignores the consumer’s emails. The paralegal at Impel Legal steps in to assist the consumer in preparing for the Small Claims Court. They help compile a bundle of evidence, including expert mechanic reports and the investigator’s findings on the vehicle’s past [[15]]. The paralegal drafts a comprehensive witness statement and manages the court bundle. Because the consumer is thoroughly prepared with professional paralegal support, the dealer’s legal representative offers a substantial financial settlement just days before the scheduled court hearing to avoid a public ruling against them.

Click here to contact the paralegal at Impel Legal.

More reading.

Faulty Used Car: Get legal remedies for second-hand vehicles that fail to meet satisfactory quality standards or break down. I bought a faulty used car.- what are my rights?

Faulty New Car: Know your rights under the Consumer Rights Act regarding final rejection and refunds. I bought a new car, and it’s faulty – what are my rights?

Garage Service Poor Standard: Challenge substandard mechanics, unresolved vehicle repairs, and poor vehicle servicing. My garage repaired my car and it is still faulty – what are my rights?

False Claims or Misleading Advertising: Take action against deceptive motor traders who hid prior accident history or lied about mileage.

I bought a car and discovered it had an insurance claim repair; the seller misled me.